VFX animation

Creating That ‘WOW’ Factor With Animation VFX For Commercials

HMW 3D Photogrammetry, Character Animation, VFX Leave a Comment

It used to be that the animated world and the real world were clearly separated. When you watched a cartoon or played a video game, animated graphics were easy to point out. As animation became computerized, graphics became increasingly realistic. Over the years, it’s become harder and hard to distinguish between what is real and what is animated. From movies …

motion graphics

Utilizing Motion Graphics for Marketing

HMW 3D Photogrammetry, Character Animation, Game Art Assets, VFX Leave a Comment

For as long as animation has been around, marketers have used it to sell products. Think of Mr. Clean tidying up a kitchen, Chester Cheetah munching on his Cheetos, or Snap, Krackle, and Pop hawking Rice Krispies, and you’ll understand how companies have harnessed the power of motion graphics for marketing. No matter the size of your company, the world …

3D architectural visualization

It’s Got to Be Real: The 3 Keys to a High-Quality 3D Architectural Visualization

HMW 3D Photogrammetry, Architecture, VFX 2 Comments

When you’re an experienced builder or developer, it’s easy for you to imagine what a specific architectural layout or material will look like. Over the years, you’ve learned to know exactly how a particular design or finish will appear once it’s built out. When meeting with potential clients who aren’t in the building industry, however, it can be tough to …

Motion Graphics

Using Motion Graphics to Sell Your Product or Service

HMW 3D Photogrammetry, Character Animation, VFX Leave a Comment

Are you using motion graphics to sell your product or service? In this age of fast-paced online technology, the pressure is on business owners to show, rather than tell, potential customers why their product or service has value. Whether someone is using social media, surfing the web, watching a commercial, or listening to a sales pitch, a company has just …

3D architectural walkthrough

Walkthroughs vs. Flythroughs: How to Choose What’s Best for Your Project

HMW 3D Photogrammetry, Architecture, VFX Leave a Comment

Residential and commercial developers face a mountain of competition when selling a real estate property or even winning bids on major commercial and mixed-used development projects. There’s been a substantial change in the way high-end residential properties, commercial real estate, and public projects are being marketed, offering unique visualization and immersion experiences for prospective buyers. Utilizing 3D computer technology and …

medical visualization

The Evolution and Growth of Medical Visualization Technology

HMW 3D Photogrammetry, Medical, VFX 1 Comment

Years ago, professionals in the medical field relied heavily on 2D images for a realistic look inside the human body. The information provided from these images was utilized to create real-world 3D models of body parts that could be used to instruct medical students or explain certain conditions and procedures to patients. Still, these models came with certain drawbacks. They …