The human body truly is a universe inside itself. As such, it takes real imagination and innovation in order to create new ways to treat illness and injuries when things go wrong.
It is especially true when it comes to developing, testing, and bringing new pharmaceutical products to the market. A lot of work goes into the first two, but the final hurdles to success are doctors’ offices and patients — both of whom must be convinced of a drug’s efficacy and safety, making explaining the MOA of active pharmaceutical ingredients crucial.
To do this, a pharmaceutical rep could hand out printed brochures and have doctors and patients flip through them, reading all of the facts and statistics and imagining how this new drug will change lives. They could pull out the old power point presentation and click through in a sales spiel. They could use a variety of charts, graphs, and pie charts to explain how the numbers worked in the test group versus the control group and the percentage of patients who benefited from this amazing new drug.
Meanwhile, their competition is upping the ante by using motion graphics. What does that mean? They’re using animated videos to show — rather than tell — the medical and patient community what their drug actually does. They’re explaining the MOA (mechanism of action) of active pharmaceutical ingredients in an interesting way that will leave an impression with medical providers, as well as customers.
Explaining the MOA of Active Pharmaceutical IngredientsDoctor’s offices get slammed with sales pitches every single day. Reps file in and out leaving brochures, coffee mugs, pens, mouse pads, and piles of paperwork explaining what any given new drug does. If they score enough time to give a proper presentation, it’s typically a boring recitation of numbers and a general explanation of how a new drug works. One presentation blends into the next. The coffee mugs and paraphernalia accumulate and collect dust. These five drugs help with high blood pressure and these three are for insomnia, but nothing stands out.
3D animations are an attention-grabbing way of explaining the MOA of active pharmaceutical ingredients. They’re also efficient and cost-effective. Doctors aren’t going to have trouble understanding the MOA of a new drug. What they will have trouble doing is remembering information about a specific product if it arrives in a sea of information about similar products.
If a pharmaceutical rep can get a medical provider to set aside a few minutes from their busy schedule to listen to a sales presentation, a simple explainer video or animated 3D graphics is the most memorable way to make an impression.
Educating PatientsThe next way that animated graphics can be helpful in explaining the MOA of active pharmaceutical ingredients is within the doctor-patient relationship. Doctors speak the medical lingo all day, every day. To the layman, however, talk of osteocytes and neutrophils may sound like something out of a science fiction film.
Getting diagnosed with a medical condition can be stressful and frightening. Combine that with an overly technical-sounding medical explanation about treatment options and patients can easily become overwhelmed. Often, patients become intimidated and don’t ask questions. They leave their doctor’s offices without having a clear idea of what their prescribed treatment really does; they simply fill the prescription and take the medication.
In the relationship between pharmaceutical rep and doctor, brochures are boring. Between doctors and patients, brochures may not give a full picture of what a treatment does. Patients might not be able to imagine how this new drug is going to manage their diabetes better than what they’re currently taking. That’s where explainer videos and motion graphics are particularly useful.
Rather than telling their patients about cells, chemicals, and bodily systems with which they are unfamiliar, doctors can use short animated videos to show them how a new medication goes to work inside the body. “Here is the way traditional insulin injections work to lower your blood sugar. This new drug, however, works differently: keep watching to see exactly how!”
Animated videos don’t have to be cartoonish and childish, either. They can be as realistic as possible, with 3D graphics simulating actual blood cells, cancer cells, or neurons in the brain. When it comes to explaining the MOA of active pharmaceutical ingredients, there is no better way than using professionally-designed animation.
Bring Your New Drug to Life with Animated VideoBring Your New Drug to Life with Animated Video
While a new pharmaceutical treatment may start out as a hypothetical, once it gets developed and hits the market, it’s part of the real world and people’s daily lives. Marketing and education around the drug should also do this – take it out of the realm of the abstract and turn it into something concrete, visual, and real. With a professional design firm to help you, attention-getting and informative explanatory videos can be just a click away.
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